by Roslan Tangah (aka Rasso)
Most people these days use the internet as a good way to get the word out about some product or other. If the product is new to the market or is perhaps revamped, advertising it in this way is the fastest way to draw attention to it. There are companies who can produce some rather wonderful short films to market the goods and, if it is done in such a way that it stirs some interest, the selling company gets exactly what they have paid for. Take a look at ‘Production services’ or ‘commercial production’ in a good search engine to see which companies offer this service.
This kind of company is really a mini film maker since all the values that are in full length movies apply here too. There is pre-production and post production which takes up an inordinate amount of time if the location is to be somewhere out-of-state or even country. Post production also takes time since the right music may have to be composed or some research done on music already in existence.
Most people do not consider the music in their short ads but it is this that could make the product unforgettable. Much as the phrase ‘where is the beef?’ was coined to advertise burgers some time ago music really touches people in ways that they remember the product that was advertised when it was played. Therefore, a lot of attention has to be paid to this detail.
They can also produce training videos for larger companies who want their staff to follow the same criteria whenever they have to deal with customers. Although most people are friendly and informative when dealing with the public, they should have the same routine if complaints are to be cut to a minimum. By producing film where difficult customers are seen to be creating a nuisance; the team can advise on how to handle this situation which should meet up with the requirements of the company. This overall corporate approach to the paying customer is what they are after and it can also extend to other departments too. Indeed, staff and personnel often respond much better to situations when they have seen it demonstrated on film and the movie can be shown at regular intervals to keep the standards up.
Not all media companies can produce this kind of product of course, so it is imperative that the buyer does some research beforehand. Comparing the films that they have already produced is one way and, naturally, price could be a major factor. This will depend on the actors used to produce the piece since the more famous an artist is, the higher the rate will be. However, some corporate films use the personnel in situ to show that this is real people doing real work.
Taking a look to see which companies advertise online is a clever and fast way to find a company which can produce just the right film for just the right price.
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