by Roslan Tangah (aka Rasso)
Most people these days use the internet as a good way to get the word out about some product or other. If the product is new to the market or is perhaps revamped, advertising it in this way is the fastest way to draw attention to it. There are companies who can produce some rather wonderful short films to market the goods and, if it is done in such a way that it stirs some interest, the selling company gets exactly what they have paid for. Take a look at ‘Production services’ or ‘commercial production’ in a good search engine to see which companies offer this service.
This kind of company is really a mini film maker since all the values that are in full length movies apply here too. There is pre-production and post production which takes up an inordinate amount of time if the location is to be somewhere out-of-state or even country. Post production also takes time since the right music may have to be composed or some research done on music already in existence.
Most people do not consider the music in their short ads but it is this that could make the product unforgettable. Much as the phrase ‘where is the beef?’ was coined to advertise burgers some time ago music really touches people in ways that they remember the product that was advertised when it was played. Therefore, a lot of attention has to be paid to this detail.
They can also produce training videos for larger companies who want their staff to follow the same criteria whenever they have to deal with customers. Although most people are friendly and informative when dealing with the public, they should have the same routine if complaints are to be cut to a minimum. By producing film where difficult customers are seen to be creating a nuisance; the team can advise on how to handle this situation which should meet up with the requirements of the company. This overall corporate approach to the paying customer is what they are after and it can also extend to other departments too. Indeed, staff and personnel often respond much better to situations when they have seen it demonstrated on film and the movie can be shown at regular intervals to keep the standards up.
Not all media companies can produce this kind of product of course, so it is imperative that the buyer does some research beforehand. Comparing the films that they have already produced is one way and, naturally, price could be a major factor. This will depend on the actors used to produce the piece since the more famous an artist is, the higher the rate will be. However, some corporate films use the personnel in situ to show that this is real people doing real work.
Taking a look to see which companies advertise online is a clever and fast way to find a company which can produce just the right film for just the right price.
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There are some video production houses which not only cater the corporate sector of Denmark but also offer there services to the average joe of Denmark who also demand professional quality videos for there day to day celebrations. One such Denmark based video production company is Per Sommer Videoproduktion, Yes it is video production with a “k” this is how we spell it in Danish. Per Sommer Videoproduktion is a 20 years old video production and editing studio with an experience of making more then 800 video and DVD productions about Danish professional and private sector under its belt.
After so many productions Per Sommer has gained major experience in the field of video movies , ad films and short films which has helped them in creating a wide network of clients in every sector of Denmark. Besides that, They have produced films for games, role play, music videos, advertisements and special occasions video. Company has a lot of experience in video editing and in directing short films. Per Sommer is major authority figure in teaching in the field of video production. The classes cover all the aspects of the field including lighting, film editing and special effects.
Keeping up with the present scenario company delivers all of the video production on DVD media for sharp crystal clear images of excellent quality. Company also provides video recording, CD-DVD duplication and editing in professional broadcast quality which is equivalent to TV2 channel a Denmark based TV Channel known for its excellent picture quality in the whole world. Video production company has a vast array of lights and lighting equipments which are used by us as per the customers requirements. Per Sommer uses diverse copying machinery like stand alone DVD recorders and duplicators and quality media like DVD and WMF .
Our clients include all the major Danish companies like Radiometer, Novo Nordisk, AOF Denmark, Lorea’l, Unicon Beton,Rias, Danica Forsikring and government organizations like the postal department of Denmark. For a complete list of our references and details regarding our work please visit our website. We also provide a free demo video through our website which showcases all the projects undertaken by us, just give us a call and we will send you the video free of charge. You can also mail us any of your queries on the address mentioned at the site.
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