May 042011

by howzey

Distribution and marketing of movies is the process by which films are released and sustained in the market. Arguably, distribution is the most crucial component of the film industry. It is in distribution that completed films are introduced and connected to the very important consumers. Well established film marketers such as in Hollywood adopts vertical integration of al the phases of film development, that is, production, distribution and exhibition. Such major players are greatly focused on marketing and sustaining their products in their established markets (Scott, 2002). A great deal of innovations has been adopted in Hollywood distribution in an attempt to meet growing needs and beat competition. This has seen the rise of conglomerates entirely involved in distribution and marketing. This study is an effort to analyze some of the techniques used in marketing and distribution with a critical analysis at some of the underlying factors that influence such techniques.

The Process of Film Distribution

A distributor in the film industry is regarded as a subsidiary or independent company, or sometimes individuals who act as the final link between the production company and a film exhibitor with the intention of securing a place for the producer’s film on the so called exhibitors screen (Cones, 1997). Distribution and marketing are used interchangeably in the film industry to refer to the circulation of films and movies in theatres, television or for home viewing through download or DVD. The role of the distributor is to secure a rent with an exhibitor, that is, to convince the exhibitor to book each film. To attract exhibitors, the distributor usually organizes for them industry screenings (Acheson & Maule 1994). He also uses other marketing strategies aimed at convincing the exhibitors that showing their film will profit them financially. Once a distributor secures an exhibitor, he then processes a written contract which legally binds him with the exhibitor (Scott, 2002). The contract stipulates among other things, the amount to be paid to the distributor obtained from tickets sales. This amount is normally calculated as a percentage of the gross sales after deducting crucial miscellaneous costs such as house allowance. The distributor then audits the ticket sales by the exhibitors to ascertain accuracy of amounts declared. The distributor then deducts his percentage from the proceeds and transmits the necessary amounts to the film Production Company or agent. The percentages applied in different levels may vary on films though there are standards generally viewed as acceptable (Acheson & Maule 1994). The distributor is also responsible for ensuring that there are enough film prints to service all exhibitors contracted especially on the opening day. The distributor also ensures that such prints are physically delivered to the film theaters and monitors to make sure that the exhibitors actually screen the film. Traditionally, this has involved a lot of travel but with the invention of technology, the manual distribution is being replaced by digital distribution where distributors can liaise with exhibitors all over the world. The distributor is also responsible for the creation of newspapers articles, television commercials, posters and other type of ads necessary for advertisement. The distributor also ensures a well coordinated advertising effort ensuring that advertising materials for every film he intends to take to exhibitors are available and well circulated. The aim for distributor advertising is to ensure that exhibitors are able to net the largest audience possible. The distributor is at freedom to crate any possible advertising that he deems crucial for the success of the film. He also ensures that international consignments are articulately handled. These may include subtitling for foreign language movies and securing necessary legal authorization for exhibiting such films in foreign lands. In Hollywood practice, movie makers maximize on the vertical integration to effectively distribute their films. This implies that the movie producer, the distributor and the exhibitor are all operated by one company. Traditionally in the US, major film companies used the studio approach distribution method where various companies owned their own theaters where they used to exhibit their new releases. This system was however was dealt a major blow in 1948 in the court case US against Paramount Pictures Inc., which forced many film production companies to dispose their theatres(Scott, 2002). For outsiders, distribution is a silent process with many players unaware of its existence. For private companies which are not in production throughout, their link with distributors is only when a new film is released. This implies that vertical integration does not work effectively in such settings.

Dynamic Changes that Have Affected Marketing in Hollywood

The last two decades have seen phenomenal changes in the Hollywood film industry that have had considerable effect on the nature and direction of present day distribution. The classical system where companies used the studio system has slowly been overtaken as companies adopt digital and high tech methods in their processes of production. Apart from the break up of the studio system, other changes have produced considerable impact in the Hollywood film industry (Scott, 2002). These includes the emergence, penetration and adoption of new information technologies into al the stages of film production. Another change has been the gradual bifurcation of the production system featuring high-idealized blockbuster films on one side and more conservative and modest filmmakers on the other end. There has also been a gradual decentralization of film shooting activities, ensuring that shooting can now be done in a wide array of geographical positions. Hollywood has hence ceased to be the central complex of core film making activities.  There has also been a gradual proliferation of new concept markets derived on the packaging of intellectual property legislation. In addition, there has been the emergence of giant media conglomerates as a result of mergers of major studios.

The Practice of Distribution in Hollywood

The present Hollywood is made up of eight major studios; Paramount Pictures, Metro-Goldwyn-Mayer-Twentieth Century Fox, Sony Pictures Entertainment, Universal Studios, Warner Brothers and Walt Disney Company. These giant companies have for a long time concentrated on the production, financing and distribution of motion pictures in theatres (Scott, 2002). The last few decades have however seen an increase in the diversification of their operations and now most of them are into multimedia, home video, television programming and merchandising. This implies that a company will consist of other small sub units specializing in a specialized field such as home video. The result is that the companies have grown into giant conglomerates, with potential to employ thousands of employees in their production processes (Cones, 1997). Hence, the overall Hollywood is currently a large-scale, multifaceted, multi cultural production and franchising entity producing a wide variety of products made for different market needs. To ensure its maintenance of position as the number one producer of motion pictures, the distribution system has been well structure over time (Acheson & Maule 1994). The distribution system is responsible for the dissemination of products to wider markets thereby producing necessary revenue for the industry.  Hence, the aspect of distribution is the primary player in the sustained development and well being of Hollywood. To achieve effective distribution, a massive input of labor is engaged in the distribution branch of the business. Most of these employees are from the wider Los Angeles. Statistics show that in 1999, approximately 50,000 personnel were employed by the distribution nit in the whole of the US with 22,000 employees derived from Los Angeles County (Scott, 2002). The distribution system is organized into wide networks which are centrally managed and consisting of offices the wider regions. The distribution strategy which entails heavy capital investment entails intense publicity events over a short period of time followed by simultaneous exhibition in many different theatres (Acheson & Maule 1994).  The intense publicity and the huge amount of money involved attract major players in close contracting between producers, distributors and exhibitors (Scott, 2002). Generally, there is intense lobbying among major players in finding contracts especially those related by highly anticipated blockbuster films.  The distribution process has in the past grown substantially, with the emergence of conglomerates specifically involved in distribution. This has resulted to a decline in independent distributors owing to the huge financial challenge and prevailing competition.

Conclusion

The film industry today in Hollywood is faced and supported continually by the steady improvement of modern and up to date electronic methods of marketing and distribution. This alludes to the fact that the speed with which information is diffused across international borders and markets have completely change the way the film industry is moving. This can be an advantage on one side to Hollywood or may be its undoing. The fact that small producers are now able to produce their movies and distribute them globally is an issue that the major players need to be concerned with. Adoption of appropriate and effective distribution technology will remain the dominant factor in determining the future of Hollywood.

Artisans across globe create Obama-Osama souvenirs
Washington, May 4 (ANI): Artists in Italy and China have created figurines showing US President Barack Obama’s ‘victory’ over international terrorist Osama bin Laden.

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Mar 262011

A few nice hollywood film images I found:

gm_03702 Hollywood Freeway Church and Sign 1983
hollywood film

Church besides the Hollywood Freeway at Hollywood Boulevard in Hollywood, California with Hollywood sign in background.
Seen through the Los Angeles smog in November 1983. I was on my way home after another trip to Australia.

Charmed
hollywood film

This Victorian style home was the location for filming the TV show Charmed starring Alyssa Milano, Shannen Doherty, Rose McGoven, and Holly Marie Combs. This was Dan’s home, which is next door to the girls home. This house is a private residence in the Echo Park area of Los Angeles, CA.

Hollywood Sign
hollywood film

Feb 2008. Taken from Mulholland Dr.

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Mar 172011

Check out these hollywood film images:

The Graduate
hollywood film

One of the more famous scenes from the Graduate, starring Dustin Hoffman, Anne Bancroft, and Katharine Ross, took place in this church located in La Verne, and not Santa Barbara as the movie depicts. La Verne is located about 35 minutes East of Hollywood. Wayne’s World 2 spoofed this scene for their movie using this same church and this site was also used for the filming of Bubble Boy.

HPL Film Fest 2008 – Hollywood
hollywood film

The Hollywood Theatre has been the home of the H.P. Lovecraft Film Festival for as long as I can remember. Despite being very old, and almost falling apart in some places, it’s a gorgeous building. And really, the sense of impending decay kind of adds a little atmosphere to Film Festival.

Melrose Place
hollywood film

This is the apartment building that was used for the filming of the TV show Melrose Place. It is located in Los Angeles, CA. However, it’s actually on Greenwood Place and not on Melrose Place.

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Mar 052011

by T Hoffarth

Hollywood movies are among the best films all over the world. Always, people tend to watch these movies and speak highly of them.

Among the Hollywood films, a movie impressed me very deeply, Brokeback Mountain, which is directed by the renowned film director Ang Lee. In my points of view, this is a film which has not too much relationship with the homosexual, he just tells the love of the world and love is everywhere; but there are some defects. All the people should be equal. It reflects profound social reality in one’s inner desire, people are very shocked.

1 Movie Plot

The story takes place in the summer of 1963, in the western Wyoming in United States, Young Farmers Jack and Ennis worked in Brokeback Mountain, inaccessible depths of the ranch. They lived a hard and monotonous life in the mountains, guarding against the possible that the invasion of sheep suffering beast. Jack is more talkative than Ennis, but the passage of time, it has resulted in untold both tacit.

A particularly cold night, they slept in tents together; under the role of alcohol and hormones, something that should not happen took place. In the days of Brokeback Mountain, they both spent the best time of their life. After seasonal grazing, Jack and Ennis had to separate. Ennis keeps staying at the ranch married Emma who has married once, and has two lovely daughters while Jack went to Texas, with his wife Lucy Lin, his business was flourishing.

Four years later, Jack sent a greeting card to Ennis, and the two ones once again reunit. They are aware of the emotional hearts of hot, so in the next 10 years, these two person regularly date “fishing.” Alma is sad, but Jack and Ennis are also suffering from great prejudice and secular pressures. Ultimately, Jack’s accidental death has come to a full stop to the feelings of the two disputes over ten years……

2 Director Description

Ang Lee, a renowned Chinese director. In recent years, he is very popular in the international movies. In the Pacific, Atlantic, both sides they made good achievements, so far he has won two Academy Awards, two Venice Film Festival Golden Lion Awards, and the two Berlin Film Festival Golden Bears. It is no exaggeration to say that he has set up a bridge between Eastern and Western cultures. As a childhood growing up in traditional Chinese families, who, in addition to direct, “Pushing Hands,” “The Wedding Banquet,” “Eat Drink Man Woman” and other Chinese-language film, but also he directed “Sense and Sensibility” and other English language films, but also took some purely commercial films such as “Ice Storm”, “ride with the devil.”

3 Actor description

Jake Gyllenhaal, on the 19 December 1980, was born in Los Angeles, two years after, he transfered into the film experience of young Jake Gyllenhaal, although a simple experience but his superb acting and full of spiritual eyes, which gives a very promising new acclaim on behalf of the actor.

Jake Gyllenhaal, whose famous film is the young inspirational film in1999 “October Sky” plays a courage to pursue the dreams of young boys and Kelisiku who are impressive independent film. He has performed best “good girl” and Jennifer – Anne The film has wonderful performances by Houston, in 2003 Independent Spirit Award nomination, in 2004 as the actor who starred in “acquired”, in 2005 he starred in “Brokeback Mountain” so he was the 78th best supporting actor Oscar nomination. He starred in Catcher in the Rye (2002).

From Australia, Heath Ledger, whose passion is ignited by the sister Kate. When he starred in “Peter Pan” a drama in Australia, since drama opened career. Heath Ledger love performing, he continued on pay,ing and explorein in the theater, “On the drama of the road, he opened the door, he continued to pass through it.”

4 Video Comments

Everyone’s heart has a Brokeback Mountain. A person search of the truth of mine. As in the case of search they meet the thorns. As the responsibility and freedom is how to choose. I remember Bob Dylan song “He Was a Friend of Mine”, Love is carefully wrapped in one, which formed the philosophical and aesthetic sense of beauty. And this beauty comes from the director to express the objective, dispassionate observer stance, we see the narrator in the film becomes neutral, transparent, and on a large screen, he shows the world itself: a man wait for another man for all the life because of love.

Spielberg buys rights to WikiLeaks book
Hollywood film mogul Steven Spielberg has bought the rights to the story of the WikiLeaks saga, the Guardian reported Wednesday.

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Feb 272011

Some cool hollywood film images:

Hollywood Cemetery
hollywood film

Picture taken at Hollywood Cemetery – Kodak BW400CN film, EOS Rebel, 35mm f/2.0 lens.

The shutter was toast on the camera – there were about 10 salvageable shots out of 2 rolls of film. This is from negative scans of the first roll.

Hollywood Cemetery
hollywood film

Picture taken at Hollywood Cemetery – Kodak BW400CN film, EOS Rebel, 35mm f/2.0 lens.

The shutter was toast on the camera – there were about 10 salvageable shots out of 2 rolls of film. This is from negative scans of the second roll.

Hollywood Cemetery
hollywood film

Picture taken at Hollywood Cemetery – Kodak BW400CN film, EOS Rebel, 35mm f/2.0 lens.

The shutter was toast on the camera – there were about 10 salvageable shots out of 2 rolls of film. This is from negative scans of the first roll.

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Jan 282011

by mharrsch

In the 1880s, the American stage was dominated by ‘Vaudeville shows’ which was cherished by the residents of North America. Being the primitive genre of variety entertainment, these shows differed from burlesque or minstrelsy. But as entrepreneurs started experimenting with their movie-making skills, these shows lost all their glory.


In 1910, director D.W.Griffith and his troop started filming in downtown Los Angeles. While searching for a more apt location, they found it in a village miles northward — ‘Hollywood’. The first movie shot by Griffith in Hollywood was In Old California, a melodrama of California. Thorough research work identified a number of points which helped in establishing Hollywood movies. But it was Griffith’s ‘Birth of a Nation’ which was the pioneering movie.


Gradually, with the growth of Hollywood industry, films were exhibited in Nicholodeon halls. Ambitious people in the production side emerged as controlling heads of movie studios. They aided the internationalization of films to reduce American provincialism. In no time, the industry produced about 400 movies a year, with an audience of 9,00,00,000 Americans per week.


The American studios, however, confronted major difficulties when their sound productions were rejected in various foreign language markets. Also, the synchronization technique was too primitive. In the 1930s, parallel language versions of films were produced to provide a befitting solution to the problem. With rapid advancement of synchronization, dubbing also became more realistic.


During the Golden Age of Hollywood (1920-1950), the film industry was at the peak of its success. Adherence to the formula of western slapstick comedy was the formula and musical animated cartoon contributed to it. The same creative team worked on films made by the same studio.


The most renowned studios were Warner Bros., MGM, RKO, etc. Each studio had its own specialized characteristics, a trait not seen today. Yet, each film was unique in its own flavor, since the moviemakers were all artists and creative people. The release of classics that enriched the industry, were Wutheirng Heights, Gone with the Wind, Casablanca, and such other masterpieces. In the late 1940s, the separation of the production of films from their exhibition and the advent of television led to the decline of the studio system.


The postclassical cinema gave birth to directors from a new school of thought. They introduced new filming techniques and strategies and developed upon the prevailing ones. Films like Jaws, Godfather, Psycho, and other modern blockbusters have no doubt added a new dimension to Hollywood. With independent films, another new generation of moviemakers came forward with films which were often innovative, critical, unconventional, and contradictory. However, for their considerable financial success and crossover into popular culture, they have become a very influential part of the Hollywood mainstream films.


With the passage of generations, directors with their exclusive style and innovations have come up with intellectually stimulating and thought-provoking creations, making the history of Hollywood movies interesting as well as amazing.

Road to ‘Oz’ may lead Johnny Depp to Michigan
Michigan’s biggest Hollywood movie project yet — a $ 105-million production at a huge new studio in Pontiac — has won approval for a $ 40-million tax credit that alone comprises more than 60% of all credits for 26 projects approved in the last six months of 2010.

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Jan 222011

A few nice hollywood movie images I found:

Great Movie Ride Entrance Walt Disney Hollywood Studios
hollywood movie

Great Movie Ride Sign Walt Disney Hollywood Studios
hollywood movie

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Jan 132011

Check out these hollywood movie images:

DJ Booth At Hollywood Forever Cemetery Movie Screening – Funny Face 061309
hollywood movie

Hollywood Forever Cemetery Movie Screening 052409
hollywood movie

DJ Booth at Hollywood Forever Cemetery Movie Screening 052409
hollywood movie

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Jan 072011

A few nice hollywood film images I found:

Fort Bravo Texas Hollywood, Film Studio – Tabernas, Andalucia, Spain
hollywood film

Texas Hollywood Film Studios in Tabernas, Almeria Spain.
Studios used for some of the classic spaghetti westerns and more recently for the film Blueberry and TV series The Queen of Swords.

Fort Bravo Texas Hollywood, Film Studio – Tabernas, Andalucia, Spain
hollywood film

Texas Hollywood Film Studios in Tabernas, Almeria Spain.
Studios used for some of the classic spaghetti westerns and more recently for the film Blueberry and TV series The Queen of Swords.

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Jan 042011

As I always said and believe that accountants can work in any industry. The scope and range of this professional is sometimes limitless.

 

You might see girls or boys waiting for hours in rain for their favorite celebrity just to get a view of them or a signed autograph. But, if you are an accountant and you also have a “Favorite celeb” then things could be other way round! Or may I say, these celebs need an autograph (let say it signature) from you for their movies! Isn’t it interesting? But How?

 

According to a corporate website, Iron Man 2, which stars actors including Robert Downey Jnr, Samuel L Jackson and Gwyneth Paltrow, is set to take the box office by storm when it opens across the UK on Friday, after winning over critics in the US on its release last month.

And it has been revealed that York-based accountant ‘Garbutt and Elliott’ has invested more than £8m in the movie, on behalf of clients of its wealth management team.

Jeremy Gibbs, director of Garbutt and Elliott wealth management, admitted the investment is unusual, but said such investments are being sought by the business amid the continuing uncertainty in the economy.

The investment in Iron Man 2 follows a financial commitment from Garbutt and Elliott – which performed strongly last year, with a 15 per cent increase in fee income, and almost doubled its office space – to the development of a renewable energy plant in Grimsby, which will create biofuel from crops and produce numerous Eco-friendly by-products including animal feed and bottled gas.

Could This Be Done in Pakistan?

So, if you are an accountant or in a wealth management department of any corporate group, there could be a possibility that a future star need your approval for his/he next blockbuster?

I talked with Mr. Ahsan Raza Khan on behalf of Pakistanacca.com, a finance manager at UBL Asset Management. He said, “In Pakistan, Securities & Exchange Commission of Pakistan oversee this business and lays down the rules to run the business. So far, asset managers on behalf of their clients, can invest in Money Market and Stocks. Where investment in real estate is also added by SECP for increasing the Investment Avenues”.

So I ask him whether in Pakistan we can see asset management companies are investing in movies? Pakistani movies especially?

“Iron Man 2 is a different story, but yes it is possible that in future SECP could allow the asset managers in Pakistan to invest in Entertainment Business on behalf of their clients”, he said.

Entertainment he said, not movies. Well only time will tell whether SECP could allow such investments and whether our entertainment industry could compel the authorities by impressing with their work for law making.

What do you think? Is our entertainment industry strong enough to capture an eye of SECP Law makers?

 

Entertainment reporter Tim Estiloz documents Marilyn Monroe’s film legacy as a comedienne and dramatic actress in this broadcast tribute. Marilyn’s abilities as a serious actress were often overlooked… due to her larger then life image as Hollywood’s greatest sex symbol. However, her resume of film work is impressive ranging from the comedic to the tragically dramatic. Clips from nine of her films are featured in this TV report… from her work as a starlet in “All About Eve”… to her iconic performances in “The Seven Year Itch” and “Gentlemen Prefer Blondes”… to her final screen role with Clark Gable in “The Misfits”. This report also features censored footage from “The Seven Year Itch” and rare unseen footage from her last – never completed – film, “Something’s Got To Give”. Marilyn’s legacy and beauty lives on in this tribute, which also includes commentary about the undying mutual devotion between Marilyn and ex-husband Joe DiMaggio. Thisstory was written and produced by Tim Estiloz. It originally aired on the entertainment TV program, “Backstage” seen on CN8 – The Comcast Network. See more of Tim Estiloz’ videos on “You Tube” on his channel “FilmFanTV”… and please subscribe. Be sure to visit Tim’s website: www.TimEstiloz.com www.timestiloz.com
Video Rating: 4 / 5

Great redeemer
BOOK OF THE WEEK (04/01/2011 11:08:02)
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