Nov 012011

ForeverLawn and Create a Bocce Experience in Times Square for NYC International Film Festival

ForeverLawn Bocce court in Times Square offered NYC International Film Festival visitors a unique recreational opportunity.

Albuquerque, NM (PRWEB) August 31, 2011

ForeverLawn, the leading artificial turf company, installed a premium synthetic grass bocce court in New York’s Times Square last week as part of the New York City International Film Festival. ForeverLawn partnered with to construct an interactive bocce court in the bustling city location, where festival participants, tourists, and locals could play and learn about the centuries-old game. The ForeverLawn bocce court was constructed adjacent to the outdoor movie screening area, where 220 films from 27 countries aired during the festival, which took place from August 19 – 25. The all-weather turf by ForeverLawn provided players with a soft, comfortable grass surface that was well-suited to the game of bocce and durable enough to withstand the heavy foot traffic in Times Square.

“ForeverLawn is a great surface for bocce play. It’s great looking, durable and is pretty much maintenance free,” said John Lehmann, president of “We recommend ForeverLawn turf as an ideal bocce court surface for bocce. Bocce balls roll true and the surface is comfortable to play on. These courts can be installed quickly and virtually anywhere – enabling bocce to be played indoors, in urban areas or even in a backyard. ForeverLawn brings bocce to a bigger audience.”

Bocce Grass by ForeverLawn provides and excellent surface for the game of bocce due to the unique construction and design of the turf. The grass features a dense blade structure with a textured thatch, in a unique, short blade construction that provides the right amount of resistance and surface tension for a realistic bocce ball roll and bounce. This new product provides the required cushioning needed to protect the bocce balls, which could crack or break on a hard surface like concrete. According to Lindsey Lehmann of, other artificial turf products require additional padding to create the soft surface needed for a bocce court. “The ForeverLawn product worked amazingly well on top of concrete, and didn’t need any padding beneath it,” said Lehmann. “The ForeverLawn court was comparable to a croquet lawn, which provides a suitable amount of resistance and a smooth roll.”

ForeverLawn offers several high-end landscape turfs including one that is a DuPont product. DuPont™ ForeverLawn® Select Synthetic Grass offers homeowners and commercial properties a lush, beautiful grass landscape that requires no water, fertilizer or mowing. The all-weather turf performs equally well in extreme heat and heavy snowfall, and requires very little maintenance to stay lush year round.

ForeverLawn offers a number of specialty products engineered for specific sports and recreation applications, including Playground Grass, SportsGrass, GolfGreens, and K9Grass. Well known for their industry leadership, ForeverLawn has contributed several important innovations to the turf industry, including the development of the first ASTM safety-rated artificial grass system for playgrounds, called Playground Grass. A soft, durable, safe surface, Playground Grass is certified by the International Play Equipment Manufacturers’ Association (IPEMA) and is safety-rated by the American Society for Testing and Materials (ASTM) for fall-heights up to 12 feet. Continuing to innovate in the playground space, ForeverLawn announced its most recent contribution to the playground industry earlier this month, called XStatic™ antistatic technology. The patent-pending technology reduces static on the playground surface, which is important to children with hearing aids or other electronic devices. For more information about Playground Grass by ForeverLawn, visit

For football fields and other high-impact sports facilities, ForeverLawn offers its SportsGrass line of artificial turf products. Engineered for durability and high performance, SportsGrass provides a consistent, cushioned grassy surface ideal for athletes. The turf of choice for a growing number of regulation high school football fields, city parks, and indoor sports facilities, SportsGrass provides an incredibly natural underfoot feel with reduced infill flyout. For more information about SportsGrass by ForeverLawn, visit

Even dogs can benefit from the recreational grass surfaces offered by ForeverLawn. The company’s K9Grass product line is designed for use with dogs, and offers unique features such as a knitted flow-through backing, durable blades, antimicrobial protection, and a no-infill design, making it the ideal surfacing option for dog parks, kennels, pet boarding facilities, and vet clinics, both indoors and out. For more information about K9Grass, visit

About ForeverLawn

ForeverLawn provides innovative synthetic grass products to create better landscapes worldwide. In areas where real grass is difficult to grow or maintain—due to high traffic or poor conditions—ForeverLawn offers a natural-looking alternative that is beautiful, functional, and durable. In addition to its landscape lines, ForeverLawn also offers specialty products including SplashGrass, K9Grass, SportsGrass, Playground Grass, and GolfGreens. ForeverLawn—Grass without limits. ForeverLawn can be found on Facebook or Twitter.



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Apr 132011

Some cool British film images:

Nitin Sawhney and the London Symphony Orchestra score A Throw of Dice at Trafalgar Square, London

Nitin Sawhney and the London Symphony Orchestra score A Throw of Dice at Trafalgar Square, London

Nitin Sawhney and the London Symphony Orchestra score A Throw of Dice at Trafalgar Square, London

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Feb 222011

Seattle, WA (PRWEB) September 16, 2010

On September 26 IndieFlix will bring Film Festival in a Box to America’s biggest living room: Times Square. Film Festival in a Box ($ 14.99) is the new interactive movie game where friends watch, judge and rate real films, filmmakers and actors. The launch takes place on the mammoth JumboTron screen where players and passers-by will watch four light-hearted and romantic short films, vote on their favorite and be entered to win prizes including a 3-day 2-night stay in the private villa Casa Soleado in Cabo San Lucas and copies of the Film Festival in a Box game.

Film Festival in a Box creator and IndieFlix CEO Scilla Andreen says, “On September 26 we’re bringing the game, and a whole lot of love, to the pedestrian mall at 47th Street with the intent to have fun, spark conversation, and awaken a new generation of audiences to the joy of independent film.” Flash mobs, schwag and more will mark the game’s launch at the “Love in Times Square” event. Details are at– look for Love in Times Square to learn more.

The new game featuring the works of indie film talents brings the fun of a film fest into players’ homes and parties: “meet ‘n greets”, Best Picture awards and all. Players of the Film Festival in a Box game watch four short flicks on DVD, grouped by genre (such as Love, Comedy, Pottymouth, or Zombie) then discuss and debate. Players make their decisions then go online to where they join the buzz of the virtual film festival by voting for Best Picture, Best Performance and Best Original Story. The actual filmmakers and crews can meet the Film Festival in a Box players right there online, making for a vibrant game experience with all the behind-the-scenes connectivity that’s best about a truly great film festival. The Film Festival in a Box game ($ 14.99) is available online at and at independent retailers like Annie’s Blue Ribbon General Store in Brooklyn, Fred Segal (Zero Minus Plus) in Santa Monica, and NuBe Green in Seattle.

IndieFlix is a multi-platform film distribution company founded in 2004 to help independent filmmakers take advantage of new media and connect with their audience. IndieFlix promises to build a fair and open market to empower filmmakers to be the engine of their achievement and audiences to be a vital part of a movie’s success. IndieFlix is launching the movie game, Film Festival in a Box, to remind the world that independent film is more than just unique, visionary and honest: it’s also a lot of fun.


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